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Skincare
SkinTalks - June 23, 2026
Many people apply moisturizer every day without thinking about it, applying a quick pump, rubbing it in, and being done. But if you want that glass skin glow, technique matters!
The right face moisturizer, applied the right way, does more than stop dryness and dehydration. It strengthens your skin barrier and creates even, bouncy, glowing skin.
In this SkinTalks post, we talk about how to get the most out of every drop, covering how and when to apply moisturizer and providing tips for different formulas and skin types.
The best face moisturizer keeps you hydrated, soft, and protected. It works by pulling water into the skin, smoothing the surface, and creating a seal so that moisture doesn't escape throughout the day.
In this way, a good face cream or moisturizing cream supports your skin barrier. This is the outermost layer that keeps irritants out and hydration in. When your barrier is healthy, your skin reflects light more evenly, resulting in that "glass" effect that Korean skincare is so well known for.
If you’re applying a small pump of moisturizer every so often or only when your skin is dry, you’re probably not supporting your skin the way it needs. For best results, you should be using moisturizer both in the morning and at night. Moisturizing in the morning protects your barrier throughout the day and creates a smooth base for sunscreen and makeup. Meanwhile, your evening application supports overnight repair and rehydration.
In a typical Korean skincare routine, there are up to 10 steps and moisturizer is step 9. Even if you don't follow the full routine, the order still matters: moisturizer should always go before the final step, which is sunscreen. Here's how to apply it properly:
Different types of moisturizers need slightly different application processes to work at their best. Here are some tips based on product type.
Moisturizing creams are the richest type of moisturizer, designed to deliver deep, lasting hydration. Their thicker texture makes them ideal for dry skin, and they work especially well as part of your evening routine when your skin is repairing overnight. Squeeze a line along the length of your finger; this should be enough to cover your face.
Gel facial creams are water-based and lightweight, designed to hydrate without adding oil or shine. Their thin, fast-absorbing texture makes them a good match for oily skin. You need less product here because gel textures spread easily and absorb more quickly. Aim for half a finger to cover your face.
Face lotions sit somewhere in between gels and creams, with a fluid texture that sinks in quickly without leaving a film. This makes them a versatile option across most skin types and particularly good for daytime wear when you want hydration without heaviness. Use around a finger’s length for your face.
Day creams are designed specifically for morning use. They tend to be lightweight and fast-absorbing, so they sit well under sunscreen and makeup without pilling or leaving a greasy finish. Some also include antioxidants or light UV filters for added daytime protection. Use a pea-sized amount and let it absorb fully before layering anything on top.
For best results, your skincare routine should adapt with the seasons, not stay the same year-round. That includes how you use moisturizer.
In colder months, central heating and harsh weather strip moisture faster, and a richer cream can help keep your barrier intact. In summer, something lighter like a gel cream or lotion will hydrate without feeling heavy or clogging pores.
If your moisturizer suddenly feels like it's not doing its job, it's probably time to switch rather than layering more products on. Take a look at our moisturizer range to find the right fit for right now.
Put your sunscreen on after your moisturizer. Moisturizer goes on first to hydrate and prep your skin, then sunscreen sits on top as the last step in your skincare routine (before makeup). Give your moisturizer a minute or two to absorb so your SPF applies evenly and doesn't clump together.
Yes, you should apply moisturizer before primer and let it sink in fully. This allows you to build a smooth, hydrated base that primer can actually grip onto, rather than sliding over dry patches or sitting on top of product that hasn't absorbed.
Yes, if you use serum, you should apply it before moisturizer. Serums are thinner and deliver active ingredients directly into the skin, while moisturizers lock everything in. The general rule is to use the thinnest to thickest products in order. This means serum, then moisturizer, then sunscreen.
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