Haruharu, meaning “everyday" in Korean, is a lifestyle cosmetic brand pursuing honest beauty in the priority to basic skincare. The first WONDER skincare line consists of 4 types of facial masks and creams to solve different skin problems from the foundations, using 95% natural ingredients. Its brand identity is as vibrant and dynamic. The bold and simple brand design language intuitively communicates the function and benefits of each mask or cream.
Black Rice Hyaluronic Toner
Description: The Haruharu WONDER Black Rice Hyaluronic Toner provides instant and long-lasting moisture, made with 95% naturally-derived ingredients. The two star ingredients, fermented black rice and hyaluronic acid, combine to bring a boost of anti-aging nourishment to tired skin. Black...
Black Rice Moisture 5.5 Soft Cleansing Gel
Description: The HaruHaru Black Rice Moisture 5.5 Soft Cleansing Gel is a slightly acidic(pH 5.5) cleansing gel formulated with naturally-derived ingredients extracted from coconut that delivers gently and thorough cleansing of dead skin cells and skin impurities.Formulated with Ferment Black Rice...
Black Rice Hyaluronic Cream
Description: The Haruharu WONDER Black Rice Hyaluronic Cream is an amazing moisturizing made with 95% naturally-derived ingredients. The star ingredient is fermented black rice, a nutrient-filled, rich in antioxidant and anti-aging ingredient. Black rice contains a high concentration of polyphenols and...
Ultra Fit Facial Pads (Cotton Pads)
Description: The Haruharu WONDER Ultra Fit Facial Pads are hyperallergenic multi-functional facial pads. These highly absorbant cotton pads reduce toner usage by 50% or can be used as a skin pack on any facial parts.
Black Rice Moisture Deep Cleansing Oil
Description: The HaruHaru WONDER Black Rice Moisture Deep Cleansing Oil is a facial cleanser that uses only nine essential ingredients to deeply cleanse and refresh the skin without any irritation. Rice bran, olive, sunflower, jojoba and macadamia seed oils gently dissolve...
Black Bamboo Mist
Description: The Haruharu WONDER Black Bamboo Mist is made with skin-benefiting, antioxidant-rich bamboo, the WONDER Bamboo Mist provides deep nourishment and cooling hydration to exhausted skin. Quick absorbing formula is packed with rich nutrients thanks to HaruHaru's fermentation process which enhances...
Black Rice Facial Oil
Description: The HaruHaru WOMDER is a lightweight, perfectly blended oil that’s ideal for year round, even summer. Amazingly fast-absorbing oil is made with five natural plant-derived oils. The star ingredient is black rice bran oil which makes up 45% of...
Black Rice Hyaluronic Anti-Wrinkle Serum
Description: The Haruharu WONDER Black Rice Hyaluronic Anti-Wrinkle Serum is perfect for those who need a boost of intense hydration and nourishment. Antioxidant-rich fermented black rice, plus ultra-hydrating hyaluronic acid, work together to make this milky serum the perfect step in...
Black Rice Soft Peeling Gel
Description: The Haruharu WONDER Black Rice Soft Peeling Gel gently dissolves and removes dead skin cells with 95% naturally-derived ingredients. The star ingredient is fermented black rice, an antioxidant powerhouse packed with polyphenols and flavonoids, which protects skin against free...
Black Rice Hyaluronic Essence
Description: The Haruharu WONDER Black Rice Hyaluronic Essence is an anti-aging essence that leaves skin soft and fresh with zero sticky residue. Once called “forbidden rice” in China, black rice was enjoyed exclusively by the wealthy. This nutrient-rich rice is packed...
Black Rice Serum
Description: The Black Rice Serum is a lightweight serum that packs a powerful hydrating punch, the WONDER Black Rice Serum is formulated with 95% natural ingredients including fermented black rice extract. Once called “forbidden rice” in China, black rice was...
Honey Green Aqua Bomb Cream
Description: The Haruharu WONDER Honey Green Repairative Cream contains extracts of fermented green tea with honey, which not only soothes and hydrates, it acts as a natural anti-inflammatory agent to calm redness and irritation. The green tea is full of...
Maqui Berry Anti-Oxidant Cream
Description: The Haruharu WONDER Maqui Berry Anti-Oxidant Cream is anexcellent anti-oxidation, anti-aging and skin regenerating face cream. The Maqui Berry Anti-Oxidant Cream is made with fermented maqui berry. Maqui berries are rich in Anthocyanin, Flavonoid, and Polyphenol. How to Use: Dispense a...
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Honey Green Brilliant Cream
Description: The Haruharu WONDER Honey Green Repairative Cream is an amazing soothing, brightening and skin repairing moisturizer. It encourages healthy skin functions, including regeneration, anti-inflammatory responses and targets a multitude of skin imperfections. How to Use: Dispense a moderate amount of...
Honey Green Repairative Cream
Description: The Haruharu WONDER Honey Green Repairative Cream is a face cream that boasts a smooth buttery texture but is lightweight enough to be quickly absorbed by into skin. It's Formulated to delivers active ingredients deep into the skin, including adenosine...